The term “digital marketing” has been a part of recurrent conversations in marketing circles for years now, and is becoming synonymous with marketing in general as time goes on.
Let’s look at 10 best practices for healthcare marketers to improve:
1. Invest sufficient in digital marketing spend:
It is a trick for marketers to determine where and how to allocate the online portion of their budget among various channels and reach out to the patients.
2. Develop a collaborative process:
It’s critical to not only integrate multiple data sources in a healthcare CRM but also to align marketing efforts with other departments like sales, contact centre, etc. An integrated marketing program requires ensuring a coordinated effort and consistency.
3. Be Creative and don’t try to copy:
Digital Marketing is by no means a one-size-fits-all concept. What works for one company may turn out to be a complete flop for another. The best way to realize your own digital marketing success is to get yourself involved in your company culture, identify what sets you apart and get creative about sharing that with your prospects.
4. Align with consumer information:
Marketers need to show a positive ROI associated with digital efforts, despite pressure to move towards digital media – align marketing efforts to consumer insights and business intelligence.
5. Understand your competition:
Involve your existing customers and ask them what they perceive to be the real differences between what you and your competitors offer and get real-time feedback on how you can improve your own marketing efforts.
6. Be proactively reactive:
No industry is experiencing as much transformation as healthcare and presenting both challenges and opportunities for the healthcare marketers. Though the proactive marketers will watch for changes in trends and consumer interests and behaviours – and will be ready to respond.
7. Don’t be afraid to experiment:
For healthcare marketers, it is important that they embrace changes because in the healthcare industry changes will stay. It can terrify you to explore a new tactic or channel and not rely on proven techniques but, without experimentation, it’s impossible to know what works and what doesn’t.
8. Establish trust:
It is important to engage the patient from the very first office visit and care for him throughout the continuum. But creating this type of connections that inspire proactive patient and involves care over the long term is easier said than done.
9. Create an irresistible offer:
Your customer has landed on your website because they hope that you will have a solution to their problem. Create an offer that’s focused on what’s important to them when they are buying what you’re selling.
10. Look toward the future:
Digital marketing involves constant effort from evolving the most effective healthcare marketers and to be always aware of shifts in legislation, technology, innovation and at the same time use “wait and see” approach in some areas where needed.